Hot Link: GOOP.com

 

Of all the people qualified to dispense

life lessons, Gwyneth Paltrow was low on our list.

 

Curiously, the pedigreed blonde has launched a lifestyle site called GOOP, which promises to be a "collection of experiences which make life good." The categories include shopping, recipes, travel destinations and most intriguingly, thoughts from Paltrow's "sages." (We aren't making that up.) The aim of the project is for Paltrow to share life lessons and living tips, kind of like a Martha Stewart for the Balenciaga set.

While we were skeptical at first, we are now kind of charmed. The first e-newsletter includes an easy-to-wear fashion tip — variations on the grey tank and leggings uniform, topped with a sweet little pea coat.

 

Plus, she models all the adorable outfits herself. The latest "nourishes the inner aspect" with sage advice from the likes of Deepak Chopra and Sufi Shaikh Kabir Helminski. Next time, Paltrow promises recipes for vegan pancakes and tuna sandwiches.

We're curious to see where this goes. Are tips for dinner conversation with Valentino or the Ritchies next? Check out the site and sign up at www.goop.com.

— Tiyana Grulovic

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